Vision Chain
The Standard for Demand Data Networks

 

© 2008 Vision Chain.
All Rights Reserved.

 

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Demand Signal Repository (DSR)
Demand Data Integrator: An SAP Endorsed Business Solution
RFID Adapter
Retailer Adapters: Wal-Mart, Target, Food Lion, and more


Retailer Adapters: Wal-Mart, Target, Food Lion, and more

Many key retailers are providing detailed sales and inventory information to their Consumer Products suppliers. The goal is to achieve a more efficient supply chain with fewer out of stocks, lower inventory carrying costs, and improved product mix.

Retailers such as Wal-Mart and Target provide data through proprietary interfaces. Other retailers provide data through EDI data feeds, AS/2 data feeds, flat file extracts, and Excel-formatted files. Each retailer provides data at specific levels of granularity and makes this data available at varying intervals. Additionally, each retailer has its own data sharing rules and business rules for interpreting and understanding the data that they provide. In total, a consumer products company needs to keep up-to-date with many proprietary retailer data feeds and understand all the rules necessary to correctly cleanse, process, and leverage this data.

Vision Chain enables consumer products sales teams to use retailer data without needing to understand how or when the data was provided. Retailer data is consolidated into a single easy-to-use, web-based interface that gives the same powerful functionality to all users regardless of the data set. Features such as drill-down, pivoting, advanced calculations, briefing books, and custom roll-ups enable users to gain the deep insights they need such as:

  • Store-level out of stock analysis
  • Dynamic exception reporting based on sales, inventory, and other factors
  • Shelf performance and fast/slow movers identification
  • Replenishment problem investigation
  • Item and case-level tracking via RFID

Vision Chain makes it possible for sales teams to do their reporting using a variety of calendars, hierarchies, and currencies. Custom calendars can be loaded into the system, as can custom hierarchies and product attributes. Currency management is built into the system, enabling conversion of all sales figures to a standard currency based on peg rates or real-time exchange rates.

With Vision Chain, consumer products companies get fast, accurate, complete analytics that enable complete collaboration with their retail customers.

Viewpoint

“Enhancements within Vision Chain 3.2 will allow us to streamline the process of aligning retailer data so we can get to product insights faster.”
-- Category Manager, Cadbury Schweppes



“ Vision Chain support around market basket analytics will complement our on-going efforts to analyze consumer purchasing behavior and ultimately, assist in being more efficiently centered in our approach across all of our sales and analytic controllables.”
-- Senior Category Manager, The Dannon Company