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News and Events
Vision Chain Files Patent Application on its Product “Clustering” Techniques That Enable CPG Companies to Successfully Conduct Micro-Merchandising for the First Time Company’s Patent Pending Techniques Afford CPG Marketers Increased Flexibility to Drive Sales at Specific Retail Locations Washington DC, May 15, 2008... Micro-merchandising hinges on creating specific, customized product ‘clusters’ by different variables that specifically meet numerous business objectives. These CPG companies have been challenged in doing this in the past due to lack of access to timely, cleansed demand and POS data available for their analyses. With Vision Chain and its patent pending technology, multiple departments across the enterprise can now access a single repository of real-time, cleansed consumer activity data down to the store shelf at a particular retail location to create different types of clusters. These include Demand Clusters, Assessment Clusters, Strategic Clusters, Store Clusters for New Items, Modular Clusters and Forecast Clusters. "Our work with leading packaged goods and food companies shows increasing drive to maximize turnover from existing facings," said Sai Natarajan, Director of Product Management at Vision Chain. "Having honed our clustering techniques since 1999, we've hit on some of the only possible methods to meet all the business requirements with multiple terabytes of real-time data mixed with hundreds of consumer demographic factors." “The financial reality is that profitability soars when the shelf landscape is tied to the actual consumer activity at the shelf,” said Paul Beduhn, President and CEO, Vision Chain. “Consumer product companies have struggled to use their old solutions to scale to support increased numbers of clusters, clusters to smaller store sets, and clusters based on real-time information. With the Vision Chain proprietary technology, CPG companies can tie together systems that can enable consumer insight-driven clusters that deliver action and profits store by store.”
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Customer Profile
From its roots in Gold Rush era California, Del Monte has grown to become the nation's largest producer and distributor of premium quality processed fruits, vegetables, and tomato products. The company's product line is so popular with consumers that you can find Del Monte products in every store you shop and eight out of ten U.S. households. Today, with annual sales of over $3 billion, San Francisco-headquartered Del Monte Foods continues to move forward. As the company takes its revered American icon brand to the next level of consumer value, it is also broadening its strong center-store presence to include a wide array of new products, new categories, and newly acquired brands and businesses. |
