Vision Chain launches first-in-class enterprise software platform for multi-retailer and third party demand data integration
Groundbreaking new software platform enables consumer products companies to add point-of-sale (POS), inventory, planogram, market, demographic, and other data from retailers to their centralized data warehouse.

WASHINGTON, DC, April 6, 2005
Vision Chain, Inc. (www.visionchain.com), a leading global provider of demand and supply chain solutions, last month announced the launch of its application Vision Chain Server 3.0 at their First Annual User Conference in Washington D.C. This version includes dedicated ‘adapters’ to leading global retailers such as Kroger, Costco, Target, Home Depot, and many more. By using best-practice item synchronization techniques, this data is integrated with consumer demographics, store traits, space planning, convenience store, and other data.

“ Vision Chain Server 3.0 is flexible, extensible, and scalable to meet the demands of today’s trading partners,” says Dave Shuman, Director of Product Management at Vision Chain, “By providing a single version of the truth, this allows teams to collaborate both internally and externally.”

Vision Chain Server 3.0 offers the following benefits to enabling the ‘perfect-order’:

Industry’s First API
Vision Chain’s industry-first application programming interface (API) can publish and subscribe POS data to enterprise applications like Siebel, SAP, and Manugistics. This makes more accurate forecasts, reduces short-pays, enhances promotions budget allocation, and enables RFID applications.

Quickly Add New Retailers
Vision Chain’s platform enables quick and easy adapter building to integrate, cleanse, and aggregate new retailers and enterprise application data. Using Adapter Builder, these feeds can be plugged in with days of work. By including a breadth of key business rules, tying in new retailers is fast and repeatable.

Enable Real-Time Decision Making
More and more data is being delivered up the supply chain. From week and day level store transactions to RFID reads, consumer brands are being inundated with data from trading partners. Vision Chain scales to any size of database to ensure a 360 degree view of the demand chain. This capability enables suppliers to refill promotion sets, quickly replenish, and make other game-time adjustments.

About Vision Chain, Inc.
Vision Chain, Inc. powers demand data networks for the world’s largest consumer products companies. Large firms use Vision Chain to collect, organize, match, and publish retailer point of sale and inventory information throughout their organizations. This results in enhanced shelf presence, category captains and advisor positions, reduced stock outs and distribution voids, and higher market visibility. These firms include The Scotts Company (NYSE: SMG), and H.J. Heinz (NYSE: HNZ). For more information, go to www.visionchain.com.

Media Contact
Artemis Ebneyousef
Vision Chain, Inc.
Tel: 202.459-4100
Email: artemis.ebneyousef@visionchain.com

Customer Profile

Del Monte
www.delmonte.com

From its roots in Gold Rush era California, Del Monte has grown to become the nation's largest producer and distributor of premium quality processed fruits, vegetables, and tomato products.  The company's product line is so popular with consumers that you can find Del Monte products in every store you shop and eight out of ten U.S. households.  Today, with annual sales of over $3 billion, San Francisco-headquartered Del Monte Foods continues to move forward.  As the company takes its revered American icon brand to the next level of consumer value, it is also broadening its strong center-store presence to include a wide array of new products, new categories, and newly acquired brands and businesses.