A Move Up in the Rankings for an Innovator in Promotion Visibility

Washington, D.C. - January 25, 2010

Vision Chain Inc. (www.visionchain.com), the leading provider of global demand signal repository (DSR) software and demand data analytics, today announced that Consumer Goods Technology magazine readers have awarded the company the Readers' Choice Award in "Demand Data Analytics."  Vision Chain has won a Readers' Choice Award for six consecutive years now, indicating Vision Chain's commitment to customer satisfaction and innovation. 

Marc Brown, SVP Corporate Service Center and CIO of Del Monte Foods, had this to say about Vision Chain.  "Making sense of our customers' data can be a challenge.  Vision Chain helps us to understand retailer activities for shoppers, including promotions."

In this award-winning year, Vision Chain has created more value for existing customers than in any year in the company's history.  The ability to deliver high-quality business results quickly is a product of the Vision Chain Keystone platform.  The platform is easy to deploy, easy to administer, easy to use, and is highly scalable, enabling detailed analysis of transaction-level retailer data.   Vision Chain Keystone is the DSR platform used by some of the largest consumer products companies globally.

"We are pleased to have been selected for this honor," said Paul Beduhn, CEO of Vision Chain.  "It is somewhere between highly challenging and impossible for large consumer products companies to collect terabytes of retailer data, cleanse it, and automatically find the needles in the haystack.  We've spent over ten years developing a sophisticated Demand Signal Repository platform that can do this easily and efficiently."

Vision Chain is continuing to innovate in areas such as promotion analytics.  Even without a promotion schedule or identifying information from the retailer, Vision Chain enables users to analyze true promotion effectiveness and compliance.  Setting variables and answering related promotional questions is done easily and quickly, allowing users to make faster decisions and get better promotional results.

About Vision Chain, Inc.
Vision Chain, Inc. is the leader in demand signal repository software and demand signal analytics using retailer demand data, syndicate data, and supplier data including shipments, promotion, and master data.  Vision Chain is the number one choice among sales, category management, and supply chain personnel for creating a single, centralized source for demand data insights.  Vision Chain is an Endorsed Business Solution partner of SAP AG.  Clients include The Dannon Company, Del Monte Foods, General Mills, Hasbro, H.J. Heinz, Kimberly-Clark Corporation, Pfizer, Inc., Schering-Plough Corporation and The Scotts Company LLC.  For more information, visit www.visionchain.com.

For more information, please contact:
Kevin McCurdy, info@visionchain.com, 202-459-4138