The leading provider of Demand Signal Repository technology launches the next generation of its solution for integrating consumption data into existing manufacturer systems and processes.

Washington, D.C... September 10, 2009

Vision Chain Inc. (www.visionchain.com), the leading provider of global demand signal repository (DSR) software, today announced the general availability of Keystone 2.0, the data collaboration component of its highly successful Demand Signal Repository. Keystone 2.0 is a software platform that allows manufactures to integrate near real-time consumption data into their sales supply chain and marketing processes. It includes the necessary components to extract, transform, and load consumption data into a manufacturer's execution and planning environment, thereby improving customer relationships and consumer responsiveness.

Major features of this new release include a flexible configuration workbench for collecting, cleansing, mapping, monitoring and integrating retailer direct data along with internal data into the DSR and then out to a client’s target BI and transactional environments. This means that applications in the areas of business intelligence, forecasting, planning, and operations can all access and use the same standardized data easily and without expensive integration efforts.

"Keystone makes the data available to users in a standard format that they are already familiar with, enabling them to immediately incorporate the data into their own reports and ERP systems," according to Peter Wilding, Chief Technology Officer at Vision Chain. "It is a single source of the truth for enterprise applications and users alike."

Keystone 2.0 makes data available to all applications via its built-in Operational Data Store (ODS). Using the ODS, applications requiring demand data have immediate access to up-to-date, clean, consistent demand data sets.

"Making retail data available to SAP® Business Objects™ solutions via the ODS will further enable our customers to leverage information in new, innovative ways," said Michael Gray, global director, Business User SSP, SAP AG. "Vision Chain Keystone will further help customers to improve employee productivity and accelerate innovative products to market while promoting cost efficiencies."

"For customers implementing a Demand Signal Repository for the first time, Vision Chain Keystone is an immediate solution that delivers significant value within the first 3 months of operation," said Mike Sorensen, Vice President of Sales and Marketing for Vision Chain. "Manufacturers that already have a DSR will benefit from Keystone's ability to on-board additional retailers and data sources extremely quickly and to manage their implementations in an automated fashion."

Vision Chain, Inc. is the Demand Signal Repository technology leader. The company makes easy-to-use applications that enable end users to proactively address business challenges in the areas of supply chain, sales, promotions, pricing, and category management. These applications leverage the award-winning Vision Chain platform to make sense of retail data from a variety of sources with no hassle. Clients include The Coca-Cola Company, The Dannon Company, General Mills, Kimberly-Clark Corporation, H.J. Heinz, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. Vision Chain is an SAP Endorsed Business Solution, an SAP NetWeaver® certified partner and also received the SAP "Powered by NetWeaver"® certification.

For more information, visit www.visionchain.com or send email to info@visionchain.com.