GMA's 2009 IS/LD Event is the premier Annual Conference for Consumer Goods Technology and Business People
Washington DC, March 2, 2009
Vision Chain Inc. (www.visionchain.com), the leading provider of global demand signal repository (DSR) software, today announced that they have been invited to keynote the topic of retailer-direct data along with the leading service agency, CROSSMARK. CROSSMARK, with a hundred year old history of serving the largest retailers and manufacturers is presenting with Vision Chain at GMA's 2009 IS/LD Event.
The Information Systems/Logistics & Distribution conference is a long-standing annual milestone for Consumer Goods executives to come together, share best practices, present and learn about current topics, and address pressing issues in the industry. This year's event will be held in Miami, Florida. This year's conference has an unprecedented amount of joint presentations where retailers and manufacturers tell their stories together.
"IS/LD today sets the tone for the projects that go forward in the fourth quarter and into 2010," said Shawn Dolley, Founder of Vision Chain. "Forward thinking CIO's, VP's, and many business leaders outside of IT are all there, working together. We're proud to be invited back to again discuss the best way for suppliers to drive increased net margin from the data assets retailers are now pumping freely to their upstream partners."
This is the first time that world-leading sales agency CROSSMARK will be presenting together with Vision Chain. The two companies have many joint customers and are commonly perceived as having the strongest brand recognition in their respective spaces.
"CROSSMARK's long history of bringing value to demand-chain partners fits perfectly with Vision Chain's offerings. We see firsthand how Vision Chain can make getting the data cleaner and easier, and we're positioned to turn the insights in that data into actions on the shelf," said Hollie Gonzales, Chief Information Officer at CROSSMARK.
"We want to enable, assist, and support our clients to achieve superior results through insights derived from predictive analytics. The demand data insights allow a client to target the right stores with the right frequency and the most effective promotional activities to drive better sales performance," said Jeff Neihart, Senior Vice President of Client Development at CROSSMARK.
About Vision Chain, Inc.
Vision Chain, Inc. is the leader in demand signal repository software and demand signal analytics using retailer demand data, syndicate data, and supplier data including shipments, promotion, and master data. Vision Chain is the number one choice among sales, category management, and supply chain personnel for creating a single, centralized source for demand data insights. Vision Chain is an Endorsed Business Solution partner of SAP AG. Clients include The Dannon Company, Del Monte Foods, General Mills, Hasbro, H.J. Heinz, Kimberly-Clark Corporation, Schering-Plough Corporation and The Scotts Miracle-Gro Company. For more information, visit www.visionchain.com.
About CROSSMARK®
CROSSMARK is a professional services company that has served the consumer goods industry for more than 100 years. We provide headquarter services, retail merchandising, shopper insights, and sales and marketing strategies to many of the largest manufacturers and retailers in the world. Headquartered in Plano, TX, CROSSMARK has more than 20,000 associates worldwide, with offices in the United States, Canada, New Zealand and Australia. To learn more about CROSSMARK, visit www.CROSSMARK.com.
For more information, please contact:
Michael Sorensen, info@visionchain.com, 202-459-4135