Only Company in Demand Data Analytics Focused on Enterprise, Global Approach

Washington DC, February 3, 2009

Vision Chain Inc. (www.visionchain.com), the leading provider of global demand signal repository (DSR) software helping consumer goods companies create value with operational retailer data, today announced that Consumer Goods Technology magazine readers have awarded the company the Readers' Choice Award in "Demand Data Analytics".  Vision Chain has won a reader's choice award for five consecutive years.

General Mills' Dave Moline, Senior Manager of Strategic Planning had this to say about Vision Chain.  "Vision Chain deserves this award.  Over the years they have made our success their business.  They specialize in areas where we focus:  integration with our enterprise software, cleansing and housing terabytes of multiple retailers' demand data, and most importantly driving insights from demand data for General Mills and our retail partners."

Vision Chain's multiple deployment options is one of the reasons for its success.  Vision Chain software is uniquely designed to work well as a service with a Software as a Service (SaaS) model as well as an integrated application within a client's on-premise enterprise environment.  "Vision Chain's SaaS deployment model is finding favor with existing and new customers" says Paul Beduhn, CEO of Vision Chain.  "However, many customers want more—an ability to seamlessly link retailer demand data to mission critical supplier business processes such as supply chain management, trade promotion management, pricing optimization, and master data management."

Vision Chain is pressing its advantage as the leader in ease-of-use as well with the release of Demand Signal Insights.  Demand Signal Insights emphasizes ease of use, stunning visualizations, and analytical power to enable instant productivity for both novice and experienced users alike.  All together, the strongest underlying database and technology powering the largest DSRs in the world, with an easy-to-use front end, and a commitment to customer service makes Vision Chain an obvious winner of the Reader's Choice award.

"The readers have spoken," said Paul Beduhn, CEO of Vision Chain.  "We are proud of our consistent track record and history with the consumer goods customers.  As the first company to create a software solution for the retailer-direct data opportunity, we take seriously our commitment to serve this community."

About Vision Chain, Inc.

Vision Chain, Inc. is the leader in demand signal repository software and demand signal analytics using retailer demand data, syndicate data, and supplier data including shipments, promotion, and master data.  Vision Chain is the number one choice among sales, category management, and supply chain personnel for creating a single, centralized source for demand data insights.  Vision Chain is an Endorsed Business Solution partner of SAP AG.  Clients include The Dannon Company, Del Monte Foods, General Mills, Hasbro, H.J. Heinz, Kimberly-Clark Corporation, Schering-Plough Corporation and The Scotts Miracle-Gro Company.  For more information, visit www.visionchain.com.

For more information, please contact:
Michael Sorensen, info@visionchain.com, 202-459-4135