The leading provider of integrated multi-retailer demand intelligence launches intuitive dashboards pointing analysts to instant actions.

Washington DC, January 26, 2009

Vision Chain Inc. today announced that its latest product, Demand Signal Insights, has become generally available. The product emphasizes ease of use, stunning visualizations, and analytical power to enable instant productivity for both novice and experienced users alike.

"Demand Signal Insights addresses the reality of high employee turnover in many organizations, enabling users of all skill levels to come up to speed quickly with no previous experience," said Sai Natarajan, Director of Product Management at Vision Chain. "With fewer people doing more work, applications need to meet users' needs with very little training, which means that ease of use is paramount. This was the central goal as we were designing Demand Signal Insights. Guided analysis, compelling visualizations, and the power to answer a complex business question easily all make the end user more productive."

The application enables end users at Consumer Products companies to assemble the sales data coming to them via EDI, AS/2, EDIFACT, and flat files into comprehensive worldwide analyses with the click of a button. Information can be easily visualized across retailers, countries, time periods, and any custom groupings that users need. Accessible via the web, the application can be licensed using a Software-as-a-Service model at Vision Chain's SAS 70 Level II certified facility or using a behind-the-firewall enterprise licensing model. Vision Chain's unique ability to easily migrate from a SaaS deployment to a behind-the-firewall deployment protects the investment of customers who start in one environment and decide to switch later.

Demand Signal Insights works with data from any retailer and supports both detailed team-level analysts as well as summary-level corporate executives. Users can stick to the products they know by accessing their analyses directly from Microsoft Excel, PowerPoint, and Word. Users can also use the built-in development environment to assemble their own analyses from scratch without programming.

About Vision Chain
Vision Chain, Inc. is the market leader in demand signal repository software that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of point-of-sale, inventory, and radio frequency identification data to drive retail product sales. Clients include The Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. For more information, visit www.visionchain.com.

Contact:

Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com