Company's Patent Pending Techniques Afford CPG Marketers Increased Flexibility to Drive Sales at Specific Retail Locations

Washington DC, May 15, 2008...

Vision Chain, the market share leader in demand signal repository (DSR) software, today announced that it has a patent application pending at the U.S. Patent and Trademark Office on unique intellectual property in its award-winning platform. The patent application protects the Company's breakthrough methods of enabling consumer products companies to use demand data in multiple ways to create product ‘clusters' that support micro-merchandising to their key retailers.

Micro-merchandising hinges on creating specific, customized product ‘clusters' by different variables that specifically meet numerous business objectives. These CPG companies have been challenged in doing this in the past due to lack of access to timely, cleansed demand and POS data available for their analyses.

With Vision Chain and its patent pending technology, multiple departments across the enterprise can now access a single repository of real-time, cleansed consumer activity data down to the store shelf at a particular retail location to create different types of clusters. These include Demand Clusters, Assessment Clusters, Strategic Clusters, Store Clusters for New Items, Modular Clusters and Forecast Clusters.

"Our work with leading packaged goods and food companies shows increasing drive to maximize turnover from existing facings," said Sai Natarajan, Director of Product Management at Vision Chain. "Having honed our clustering techniques since 1999, we've hit on some of the only possible methods to meet all the business requirements with multiple terabytes of real-time data mixed with hundreds of consumer demographic factors."

"The financial reality is that profitability soars when the shelf landscape is tied to the actual consumer activity at the shelf," said Paul Beduhn, President and CEO, Vision Chain. "Consumer product companies have struggled to use their old solutions to scale to support increased numbers of clusters, clusters to smaller store sets, and clusters based on real-time information. With the Vision Chain proprietary technology, CPG companies can tie together systems that can enable consumer insight-driven clusters that deliver action and profits store by store."

About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in demand signal repository software that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of point-of-sale, inventory, and radio frequency identification data to drive retail product sales. Clients include The Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. For more information, visit www.visionchain.com.

For more information, please contact:
Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com