AMR Research Director Lora Cecere to Deliver Featured Presentation

Washington DC, March 3, 2008...

Vision Chain, Inc. (www.visionchain.com), the market share leader in demand signal repository software for consumer products companies, announced today that it will sponsor a one hour, live webcast to present actual case studies on how consumer products companies are using a Demand Signal Repository (DSR).

The webcast is scheduled for March 13th at 12:00 noon – 1:00 pm Eastern.
This program on 'best practices' approaches will feature a presentation by Lora Cecere, well-known Consumer Products Research Director at AMR Research. Joining her on the program will be Vision Chain founder Shawn Dolley.

The speakers will include specific examples of how different consumer products companies are using demand data to:

- reduce out-of-stocks by correcting inventory errors and identifying distribution voids
- manage store clusters to increase sales by understanding localized consumer preferences
- reduce inventory by pushing real-time consumption into the demand planning process
- decrease buybacks by proactively managing seasonal and promotional shipments, and,
- attain more category captain positions.

To register for this complimentary webinar, visit visionchain.webex.com.

"As more and more CPG companies adopt a demand signal repository, the internal business leaders across the enterprise are recognizing the benefits of accessing cleansed, harmonized POS and demand data to make faster and more accurate decisions than ever before," said Paul Beduhn, President and CEO of Vision Chain. "Using demand data, CPG companies have demonstrated ways they have built stronger relationships with their key retail customers and increased top line revenue growth at the same time."

About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in demand signal repository software that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of point-of-sale, inventory, and radio frequency identification data to drive retail product sales. Clients include The Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. For more information, visit www.visionchain.com.

Vision Chain Contact:
Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com