Shawn Dolley to Present Value of Demand Signal Repositories to Drive Supply Chain Decision-making for Sales Growth to Senior CP Executives

Washington DC, September 18, 2007

Vision Chain, Inc. (www.visionchain.com) ,the market share leader in demand signal repository software for consumer products companies, announced today that Company founder, Shawn Dolley, has been invited to present at three leading CP and IT industry conferences this October. The events are the well-attended, annual Fall meetings sponsored by the Grocery Manufacturers of America, Consumer Goods Technology Magazine, and Teradata, a division of NCR - global technology leader.

•  GMA/FPA Merchandising Sales & Marketing Conference - Colorado Springs. Oct 2nd Session:

"Crafting the Business Case for Account Management Analytics" - Mr. Dolley joins Vision Chain clients Marc Brown, VP & CIO of Del Monte Foods Company and Sue Simonett, Sr. Director Demand Chain Information Systems of General Mills, Inc. in a session that provides a roadmap for using a demand signal repository for retailer data management to drive sales increases and supply chain perfect orders.

•  Teradata Annual Partner User Conference and Expo - Las Vegas. Oct. 9th Session:

"Integrating POS Data to Improve On-Shelf Availability" - Mr. Dolley joins Teradata's Rick Lower in a discussion on how real-time store-level information can be collected and data mined to reduce out-of-stocks and increase brand loyalty. Teradata's world class data warehousing platform and experience handles huge volumes of critical supply chain indicators, while Vision Chain integrates, cleanses, harmonizes, and supplies data for Teradata's SeeChain data mining suite.

•  CGT Annual Fall Conference - Orlando. Oct. 23rd Session

"Downstream Data Share Group" - Mr. Dolley will share his insights and vision, at a meeting of CGT's Downstream Data Share Group. He will share how innovative consumer products companies are leveraging critical demand data and integrating it into multiple disciplines across the enterprise, including supply chain, sales, marketing, product innovation and operations. He will also give Vision Chain's perspective on where the market will go in the next five years.

The three conferences attract hundreds of senior executives charged with driving business strategy across sales, marketing and technology within the world's leading consumer products companies.

"It is an honor for Vision Chain to have our founder, Shawn, prominently featured in these executive conferences for his insights on how to effectively leverage consumer buying trend data at the store level in order to reduce out of stocks and improve fill rates," said Paul Beduhn, President and CEO, Vision Chain. "His innovative approach for and creation of a ‘demand signal repository' is at work and driving amazing results at more CP companies than any other solution."

About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in demand signal repositories that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of point-of-sale, inventory, and radio frequency identification data to drive retail product sales. Clients include The Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. For more information, visit www.visionchain.com.

Vision Chain Contact:
Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com