Company to Co-Present with a CPG Customer, Kimberly Clark

WASHINGTON, DC, April 26, 2007

Vision Chain, Inc. (www.visionchain.com), the market share leader in demand signal repository software for consumer products companies, announced today that Shawn Dolley, Company founder, has been invited to present a session during the IBF Demand Planning & Forecasting Conference – the prestigious event geared to executives in forecasting, logistics, supply chain, purchasing and sourcing for the world's largest consumer products companies. Mr. Dolley joins leading Vision Chain customer, Kimberly Clark, in a joint presentation entitled, "Synchronizing the Supply Chain with Consumer Demand."

In this session, attendees will also hear how the team at Kimberly-Clark has effectively utilized the Vision Chain Demand Signal Repository to synchronize demand data with retailer data using their own internal product hierarchies and distributors. The audience will learn how KCC can easily spot false in-stocks and inefficient shelf-space allocations as well as how they identify trends to optimize product assortments.

This annual IBF event, sponsored by the Institute of Business Forecasting, takes place in New Orleans on April 25 -  27. Executives will gather to gain knowledge and insight about the best practices approaches to forecasting used by billion dollar corporations.

Mr. Dolley will describe how true supply chain management in a consumer product company means an end-to-end view from the purchase order to the delivery of product to the retail store. Such complete visibility is possible when supply chain executives create a DDSN - demand driven supply network. He will explain how Vision Chain's Demand Signal Repository cleanses and harmonizes point-of-sale (POS) data and integrates it with other demand data in a single platform that provides transparency all along the supply chain for the first time - leading to more on-target forecasts and replenishment decisions.

"Most companies today still rely on shipment-driven supply chains which mean that forecasts are only as good as last month's order," said Mr. Dolley. "Companies such as Kimberly Clark that have a demand-driven supply chain in place now have access to a single version of the truth encompassing real-time, granular demand signals so that all parts of the supply chain…logistics, planning, transportation and forecasting…work off the same base data with visibility to what is happening at the store shelf."

About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in demand signal repositories that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of point-of-sale, inventory, and radio frequency identification data to drive retail product sales. Clients include The Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. For more information, visit www.visionchain.com.

Vision Chain Contact:
Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com