Alliance enables joint customers to act on in-store conditions in near real time to increase sales and profits

WASHINGTON, DC, and ATLANTA, GA, June 29, 2006

O4 Corporation, a leading provider of mobile/wireless field sales and merchandising solutions for the consumer goods industry today announced a partnership with Vision Chain, the market share leader in enterprise software that collects and harmonizes real-time retailer shelf data.  The alliance will let O4 Corporation clients act immediately upon in-store conditions such as out of stocks by issuing alerts to field-based representatives based on pre-determined conditions.

O4 Corporation develops and markets solutions that automate sales and merchandising field operations, giving organizations the tools they need to maximize their revenue and reduce their costs. O4 Field Operations Solutions provide intuitive applications for mobile workers—on handheld or laptop devices—as well as in-office management tools that all integrate seamlessly with existing corporate information systems.  Vision Chain provides a distribution platform to easily move demand data into business applications. Beyond data mining and category management, Vision Chain helps capture information from demand forecasts to invoice deductions based on what happens in each store rather than relying on historical estimates.  As retailers continue to push consumer product suppliers to mine the shelf data, Vision Chain and O4 together can offer their customers detailed visibility to in-store conditions and provide the real-time solutions to take action and keep shelves stocked with the right products.

"Vision Chain's Demand Signal Repository will offer O4 customers near real-time visibility into current store and outlet conditions," said Harris Fogel, president of O4 Corporation, North America.  "Focusing field merchandisers and representatives on high priority situations can result in increased sales and reduced overall costs. Additionally, when field personnel are in a store, they can leverage fact-based information on movement, sales and profitability of products and provide actionable insight to store personnel and management for instantaneous decision making." 

"Field sales teams are the eyes and ears of the consumer experience," said Shawn Dolley, chief executive officer of Vision Chain. "We've long wanted a way to help teams on the ground know their shelf position before they ever get to the store. With up-to-date shelf information, the field teams can conduct less diagnosis and take more action, resulting in higher ROI for their companies."

About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in enterprise software that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of point-of-sale, inventory, and radio frequency identification data to drive retail product sales. Clients include The Dannon Company, General Mills, Hasbro, H.J. Heinz, Mead Johnson Nutritionals, Schering-Plough Corporation and The Scotts Miracle-Gro Company, to name a few. For more information, visit www.visionchain.com.

About O4 Corporation
Established in 1998, O4 Corporation has international offices and partner networks in countries across Australia, the United States, Asia Pacific, Europe, and South America to deliver its comprehensive solutions. O4 has attracted numerous industry-leading clients including Foster's, Bacardi Lion, Pernod Ricard, Suntory, Janssen-Cilag (Johnson & Johnson), Mundipharma and Smith & Nephew. O4 Solutions deliver significant return on investment through efficiency gains and cost reductions. By addressing the needs of both management and mobile workers, they support sound planning and decision making, increased field force effectiveness and excellence in retail execution. The end result is a positive impact on revenue and profits. For more information, visit www.o4corporation.com.

Contacts:

Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com

Harris Fogel
hfogel@o4corporation.com