WASHINGTON, DC, May 9, 2006

Vision Chain, Inc. (www.visionchain.com), a leading global provider of demand and supply chain solutions for the consumer products industry, announced today that Hasbro (NYSE:HAS) has selected Vision Chain's enterprise software to tie their transaction systems to key retailers.   Hasbro will use the Vision Chain platform to support the replenishment decisions surrounding the sale of its toys and games at multiple retail chains in the U.S. and internationally.  The Vision Chain technology platform will collect data from these retailers, cleanse it, and integrate it with internal product data in a consistent format that will make it easier and faster for Hasbro supply chain managers to analyze it in order to monitor in-stock performance and generate recommended store orders.

"We selected Vision Chain because they are providing us with superior software and service," said Ira Hernowitz, Hasbro's Senior Vice President, Customer Strategy/Marketing. "With Vision Chain's platform, we'll have fast, accurate and complete analytics that will enable our optimal collaboration with our retail customers."

"We are thrilled that Hasbro has selected the Vision Chain platform to help them better analyze forecasting and replenishment decisions," said Paul Beduhn, President, Vision Chain.  "Hasbro's use of our platform will allow them to achieve superior supply chain analysis designed to make an impact at the shelf."

The Vision Chain enterprise platform is designed to drive sales through better matching of inventory to retailer demand at each geographic location. Hasbro managers will be able to identify exceptions at the store level earlier, and resolve them faster.  In addition, through access to one central data repository, they can compare actual sales to forecasts, and easily identify where consumer demand outpaces product flow.

About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in enterprise software that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of cleansed demand data that drives more complete retail product sales analyses, more accurate product demand forecasts, and more precise RFID analytics. As a result, CP companies achieve enhanced shelf presence, category captains and advisor positions, reduced stock outs and distribution voids, and greater brand visibility. Clients include The Scotts Miracle-Gro Company (NYSE: SMG) and H.J. Heinz (NYSE: HNZ). For more information, visit: www.visionchain.com.

Vision Chain Contact:
Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com