Company's Technology to Support Demand-Driven Decision Making Across Multiple Retail Chains
WASHINGTON, DC, March 8, 2006
Vision Chain, Inc. (www.visionchain.com), a leading global provider of demand and supply chain solutions for the for the consumer products industry, announced today that Mead Johnson Nutritionals has become a new client. Vision Chain will be used by Mead Johnson Nutritionals to support the supply chain decisions surrounding the sale of its infant formula and related products through multiple retail chains. The Vision Chain technology platform will collect the POS data from these retailers, cleanse it, and integrate it with internal product data in a consistent format that will increase the ease and ability of the supply chain and category managers to analyze it in order to make timely, more accurate decisions.
Vision Chain enterprise software will enable these business users to identify where consumer demand outpaces product flow in the supply chain, discover inadequate or inefficient shelf-space allocations, and compare product forecasts to actuals. Such analytics will help drive critical marketing and replenishment decisions.
"Mead Johnson Nutritionals is taking a true demand-driven approach to its forecasting, replenishment and marketing decisions with the Vision Chain platform," said Shawn Dolley, CEO, Vision Chain. "Vision Chain provides the most sophisticated data-cleansing platform and business rules that ensure secure, accurate and integrated data so business decisions are made from one accurate set of data. We are delighted to include Mead Johnson among our growing list of customers."
About Vision Chain, Inc.
Vision Chain, Inc. is the market leader in enterprise software that powers decisions using demand data for the world's largest consumer products companies. Vision Chain is the number one choice among sales, marketing and supply chain personnel for creating a single, centralized source of cleansed demand data that drives more complete retail product sales analyses, more accurate product demand forecasts, and more precise RFID analytics. As a result, CP companies achieve enhanced shelf presence, category captains and advisor positions, reduced stock outs and distribution voids, and greater brand visibility. Clients include The Scotts Miracle-Gro Company (NYSE: SMG) and H.J. Heinz (NYSE: HNZ). For more information, visit: www.visionchain.com.
About Mead Johnson Nutritionals
Mead Johnson Nutritionals is a world leader in nutrition, dedicated to giving infants and children their best start in life. Mead Johnson & Company is a subsidiary of Bristol-Myers Squibb Company (NYSE:BMY).
Vision Chain Contact:
Michael Sorensen
202.459.4135 - michael.sorensen@visionchain.com