WASHINGTON, DC, July 13, 2004

Vision Chain, Inc. (www.visionchain.com), a leading global provider of demand data management software, today announced that World Kitchen, Inc., a leading manufacturer and marketer of consumer bakeware, dinnerware, cookware and cutlery products, has selected Vision Chain collaboration software for use with key account information. World Kitchen will be collecting, managing, and analyzing sales, inventory, and forecast data for its products sold at many of its retailer customers to better engage in collaborative planning, forecasting, and replenishment (CPFR).

"We were seeking a software partner that could work with us to dramatically improve our in-stock levels at key retailers," said John Conklin, Chief Information Officer of World Kitchen. "Vision Chain's granular analysis capabilities combined with our category and supply chain expertise should aid in building our business."

"Real-world collaboration has been happening for years without any real CPFR software," said Shawn Dolley, CEO of Vision Chain. "For the first time, we provide the ability to track and segment item/store/day level data and let the best forecasting capabilities prevail store-by-store."

Vision Chain enables consumer products companies to consolidate point-of- sale, internal, and syndicated data to create dashboards for category analysts, national account managers, and international representatives. Vision Chain consolidates a broad suite of sources, while providing auditable data integrity and a single version of the truth.

World Kitchen and its affiliates manufacture and market glass, ceramic and metal cookware, bakeware, tabletop products and cutlery sold under well-known brands including CorningWare®, Pyrex®, Corelle®, Revere®, EKCO®, Baker's Secret®, Magnalite®, Chicago Cutlery®, and OLFA®. The Company employs approximately 2,800 people, and has major manufacturing and distribution operations in the United States, Canada and Asia-Pacific.

About Vision Chain, Inc.
Vision Chain, Inc. powers demand data networks for the world's largest consumer products companies. Large firms use Vision Chain to collect, organize, match, and publish retailer point of sale and inventory information throughout their organizations. This results in enhanced shelf presence, category captains and advisor positions, reduced stock outs and distribution voids, and higher market visibility. These firms include The Scotts Company (NYSE: SMG) and H.J. Heinz (NYSE: HNZ). For more information, go to www.visionchain.com.

For more information, please contact:
Michael Sorensen, info@visionchain.com, 202-459-4135