WASHINGTON, March 19, 2003 /PRNewswire

Vision Chain, Inc. today announced that First Alert, a subsidiary of American Household (formerly Sunbeam), has chosen Vision to provide analytical software for use with key retailer point- of-sale and inventory data. First Alert will be collecting, managing, and analyzing sales data for its wide range of fire prevention products sold in retailers such as Wal-Mart, Home Depot, and Lowe's.

"We selected Vision Chain as our multi-retailer category management system. The tool is easy-to-use with great output, and our IT group liked the automated approach," said Joe Serpico, Category Manager for First Alert/BRK Brands.

Vision Chain enables consumer products companies to consolidate point-of- sale, internal, and syndicated data to create dashboards for category analysts, national account managers, and international representatives. Vision Chain is more than just consolidating different data sources, its real benefit is the ability to provide data integrity across multiple key accounts and provide quick and actionable information.

Aurora, IL-based BRK Brands, Inc., makers of First Alert, offers smoke alarms, carbon monoxide alarms, fire extinguishers, and security products. First Alert products can be found in over 30 countries worldwide. In fact, you probably grew up in a home with a First Alert smoke alarm, 85% of U.S. households have at least one! First Alert(R) is still the single most recognized brand of smoke alarms and carbon monoxide alarms in the United States. In 1969, BRK Electronics (who would later launch the First Alert(R) brand) designed the first battery-operated smoke alarm to receive UL (Underwriters Laboratories Inc.) Listing. The First Alert brand was built on innovation, technology and a commitment to developing quality home safety products.

About Vision Chain, Inc.
Vision Chain, Inc. powers demand data networks for the world's largest consumer products companies. Large firms use Vision Chain to collect, organize, match, and publish retailer point of sale and inventory information throughout their organizations. This results in enhanced shelf presence, category captains and advisor positions, reduced stock outs and distribution voids, and higher market visibility. These firms include The Scotts Company (NYSE: SMG) and H.J. Heinz (NYSE: HNZ). For more information, go to www.visionchain.com.

For more information, please contact:
Michael Sorensen, info@visionchain.com, 202-459-4135